As soon as you know who you are, what your values are, what your vision is, you'll find the people that match that. I think it's a fight for businesses to do what they say they do for their clients and understand who they are. Sophy Vanner Critoph, head of strategy at Amplify: back to basics Building your brand and culture as an agency is more important than ever. You fight that battle with what you offer as perks to ensure that it's not just about salary v salary. Salaries will continue to increase because of that pent-up demand. There are more agencies and more candidates. Post-pandemic, a lot of agencies have spun off and set up independently and pent-up client budgets have now fed back into the agencies. David Burgman, managing director at Raptor: differentiate to stand out The question is, what are we doing to better ourselves? But also, what are we doing to better the industry as a whole so that a candidate isn't just picking a company because they're miles ahead of everyone else they've got a breadth of companies to choose from, all offering something just as good. It's a competition between employers within an industry, not just a fight for talent. The onus is very much on the employer to make changes and stand out in the industry. Jo Sellar, group head of people and talent at Remarkable Group: the industryвЂ™s responsibility What's the environment? Do you feel like you belong? Do we give a balanced workload? Do we set expectations up-front? ItвЂ™s up to us. The question is what we do to keep people. ThereвЂ™s never been a better time to think: вЂwhat I do? Where do I go from here?вЂ™ If youвЂ™re good at what you do, you've got more chances than ever, more offers to choose from than ever before. Power has shifted from employers to employees. How do we continue to offer opportunities for a mutually-beneficial experience for as long as they're there with us, whether it's 18 months or five years? Francois Boshoff, creative director at Media Bounty: retention retention retention At Known, weвЂ™re looking at how weвЂ™re making sure we're staying authentic to our original DNA and values so that we're building an authentic culture to support that workforce transformation.

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